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Official Conference Recap
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Get an insiders look at MBO16

Official Conference Recap

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Title Sponsor

Connecting People. Connecting Ideas.

Now in its 9th year, MBO16, brought together hundreds of the region’s leading digital marketers and business leaders to learn from some of the best marketing minds in the world.  The focus was on using digital technology to integrate across staff roles, digging into emerging tactics for unifying teams, and ways of humanizing each audience interaction.
MBO16 speakers shared their insights on strategy, trends and best practices.  Attendees learned how building the right analytics organization to measure marketing & sales performance can help lead to the greatest return on investment, why podcasts are a must-have for a healthy inbound marketing program, methods for creating profitable partnerships and more.

Become an MBO17 Sponsor

The MBO gathers hundreds of the Midwest's top digital marketers all in one place. From speaking opportunities to client entertaining, MBO offers numerous, unique opportunities for brands to connect with key decision makers and business leaders.

Learn About Sponsorship

At MBO16, we discussed

  • Analytics
  • Podcasts
  • Partnerships
  • Profitability
  • Personal Branding
  • Branding Influence
  • Technical Requirements for Developers
  • Strategic Marketing
  • Research for Creative Strategies
  • Email Marketing
  • Internal Branding
  • Blue Bullet Point

    Continental Breakfast & Registration

  • Blue Bullet Point

    Kick Starter Keynote
    “Remarkable You: Build a Personal Brand, and Take Charge of Your Career”
    Chris Dessi, Silverback Social

  • Blue Bullet Point

    Jenn Lisak, DK New Media

    -Explanation of the day/sessions
    -Sponsor Intros/Videos

  • Blue Bullet Point

    “Why All Marketers Are Asking for Marriage on the First Date and How to Fix it”
    Justin Rondeau, DigitalMarketer

  • Blue Bullet Point

    Refreshment Break

  • Blue Bullet Point

    Blitz Sessions

    -Session 1 - "5 Tips to Bridge the Gap Between Research and Creative: Insider Insights from Digital Agency Experts” - Nicole Sholly & Lindsay Tjepkema - Relevance

    -Session 2 - “How to Make the Perfect Email” - Jeff Carl - nimblejack

    -Session 3 - “Bridging the Gap Between Audiences and Developers” - Jason Ward - Rocketbuild

    -Session 4 - “Strategy First Thinking” - Barrett Crites - xiik

View Agenda


Attendees learned critical “what’s next” insights from experts, entrepreneurs and visionaries from the worlds of marketing, technology, and business leadership.


More About Speakers


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