The theme for MBO16 is Connecting People. Connecting Ideas.  As digital continues to integrate across staff roles, we can dig into emerging tactics that promise to unify our teams and humanize each audience interaction. Speakers will identify real-life applications of trending technologies and arm marketers with actions to streamline their digital strategies into 2017.

 

Thursday, September 15, 2016

  • Blue Bullet Point
    8:30-9:00

    Continental Breakfast & Registration

  • Blue Bullet Point
    9:00-10:00

    Kick Starter Keynote
    “Remarkable You: Build a Personal Brand, and Take Charge of Your Career”
    Chris Dessi, Silverback Social

  • Blue Bullet Point
    10:00-10:15

    Welcome!
    Emcee
    Jenn Lisak, DK New Media

    -Explanation of the day/sessions
    -Expectations
    -Sponsor Intros/Videos

  • Blue Bullet Point
    10:15-11:00

    Keynote
    “Why All Marketers Are Asking for Marriage on the First Date and How to Fix it”
    Justin Rondeau, DigitalMarketer

  • Blue Bullet Point
    11:00-11:15

    Refreshment Break

  • Blue Bullet Point
    11:15-12:30

    Blitz Sessions

    -Session 1 - "5 Tips to Bridge the Gap Between Research and Creative: Insider Insights from Digital Agency Experts” - Nicole Sholly & Lindsay Tjepkema - Relevance

    -Session 2 - “How to Make the Perfect Email” - Jeff Carl - nimblejack

    -Session 3 - “Bridging the Gap Between Audiences and Developers” - Jason Ward - Rocketbuild

    -Session 4 - “Strategy First Thinking” - Barrett Crites - xiik

  • Blue Bullet Point
    12:30-1:30

    Lunch & Marketplace

  • Blue Bullet Point
    1:30-2:15

    Keynote
    “Analytics: People, Process, Platform”
    Adam Singer, Google

  • Blue Bullet Point
    2:15-3:15

    Blitz Sessions-

    -Session 4 - “How Marketing Tactics Can Help Build an Engaging Internal Brand” - Todd Richardson - Emplify

    -Session 5 - "The Real Key Drivers When Marketing to Millennials, Coming From A Millennial" - Adrian France - Odyssey

  • Blue Bullet Point
    3:15-3:45

    Marketplace

  • Blue Bullet Point
    3:45-4:45

    Keynote
    "Why a Company Podcast is the Missing Component of your Inbound Marketing Program”
    Michael Reynolds & Abby Stearns, SpinWeb

  • Blue Bullet Point
    4:45-5:45

    Closing Keynote
    "Why We Brand, Why We Buy"
    Debbie Millman, Design Matters

  • Blue Bullet Point
    5:45-6:30

    MBO Wrap Up Party

    Wrap up the event with our live DJ, snacks and speciality cocktails featuring Fuzzy's Vodka

 The Marketplace

MBO15 Exhibitor Marketplace

MBO16 will once again host an Exhibitor Marketplace spotlighting providers of digital marketing products, services and professional associations.