A Look back at 2016
Connecting People. Connecting Ideas. Now in its 9th year, MBO16, brought together hundreds of the region’s top digital marketers and business leaders to learn from some of the best marketing minds in the world. The program focused on using digital technology to integrate across staff roles, implementing innovative tactics for unifying teams, and humanizing each audience interaction.
MBO16 speakers shared their insights on strategies, trends, and best practices. Attendees learned about a wide array of concepts including how building the right analytics to measure marketing & sales performance can help lead to the greatest return on investment, why podcasts are a must-have for a healthy inbound marketing program, and how to utilize new methods for creating profitable partnerships.
At MBO16, we discussed:
- Personal Brands
- Building an analytics organization
- Agency developments
- Technology trends
- User Story Creation